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Channel: Thinking Storytelling » Audience-Centric
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word-of-mouth meet mass media

So I was talking with a friend the other day and she shared this story with me. Now for the sake of confidentiality, I am not going to share the name of my friend or the name of the company I am...

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Listening for moments…

This past weekend…I was on the coast. Actually on the Outer Banks near Kitty Hawk, NC. I found myself in the middle of a story…one of many layers. For the past few months, I have been working on a...

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Just ZIP IT…listening is not so bad.

Have you ever attended an event or a conference and been overwhelmed with the personalities in the room? Have you walked into a new place or situation, and been in a place where there are a lot of...

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Seattle Mama Doc has found her passion!

I had the greatest opportunity to chat on the phone with Dr. Wendy Sue Swanson from Seattle Children’s Hospital…and it was a treat. First of all, she is a very busy woman, not only as a physician and a...

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Converting Passionate Writing/Blogging…

As I took part in #BlogChat Sunday night…I was so pleased to see the conversation move away from technology, which blog platform to choose, and other topics sometimes I browse through. Finding passion...

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Content is Passion. Content is SEO. Content is King

Content is Passion Write passionately…I say. So many people have the hardest time writing inside a blog, especially in the very beginning…why? They are searching for their voice. A blog is created for...

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Own Your Media…

The more groups I work with…the more I realize organizations struggle with one concept, taking ownership of their media. Take control of their message and the media created to communicate their...

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Stories that give you hope!

There are not too many times you get to tell a story that not only gives you hope for a brighter future…but inspire you to create change. I met David Liu this past summer while working with The Duke...

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Happy Holidays

Hello Friends, It is that time of the year and I hope you are doing well. Just the other day, I had someone ask me if I was sending out another Christmas card with a picture of Rose. I even still see...

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Black History Month – Call Me MISTER Book Released

A few years ago…I had the privilege of working with the Call Me MISTER program to document and tell their story. It was the 10th Anniversary and they wanted to bring 10 years of progress to their...

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Where it all began.

It all began with the legacy of my grandmother…she is my creative, genetic inspiration. When I started working for myself, I was in search of stories. I was in search of stories that I could capture...

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The Clergy Health Initiative is Creating a Sustainable Change

I am always amazed with the stories when I start working on a new project. There are so many stories all over. I am not sure if you have taken the time to visit Duke University’s campus, but it is...

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Social Media Case Study: The Weatherman’s Social Space

I have a good friend that is a Chief Meteorologist in North Carolina at a station I used to work, WCNC-TV in Charlotte. It is the NBC Affiliate and we worked together for close to 3 years. While I was...

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What is IT-oLogy? Hmm…

Welcome my friends! Welcome to your new name and your new place. For most of my friends out there, over the last year I have been working with an organization called the Consortium for Enterprise...

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To listen to the “truth”… whose truth?

Storytelling is probably the oldest craft alive: the ability to tell stories so others can see a point-of-view and repeat for others to enjoy. Journalism is one facet of storytelling, being able to...

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access to care…a simple idea?

According to AccessHealthSC.net, “According to the most recent data, roughly one in six South Carolinians has no health insurance. The number one reason they give for not having health insurance is...

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